Cookies Policy

Last Updated: May 17, 2026

This Cookies Policy explains how Lenzup by Paperlight Tech uses cookies and similar tracking technologies on our website and web-based services. The Lenzup mobile app itself does not use browser cookies, but our marketing website and web portal may.

1. What Are Cookies

Cookies are small text files stored on your device by a website when you visit it. They allow the website to remember your preferences, keep you logged in, and understand how you interact with the site. Cookies cannot access files stored on your device or install software.

2. How We Use Cookies

We use cookies to:

Keep you signed in to the Lenzup web portal
Remember your language and display preferences
Understand which features and pages are most visited
Detect and prevent fraudulent or abusive activity
Improve our marketing and measure campaign effectiveness

3. Types of Cookies We Use

Cookie	Purpose	Duration	Status
session_id	Keeps you signed in to the web portal	Session	Required
csrf_token	Protects against cross-site request forgery	Session	Required
pref_lang	Remembers your language preference	1 year	Required
_ga	Google Analytics — page view tracking	2 years	Optional
_fbp	Facebook Pixel — ad conversion tracking	90 days	Optional
mkto_trk	Marketing attribution tracking	2 years	Optional

4. Third-Party Cookies

Some cookies on our website are set by trusted third-party services we use:

Google Analytics: Helps us understand website traffic patterns and user behaviour
Google Ads: Measures the performance of our advertising campaigns
Meta (Facebook) Pixel: Tracks app download conversions from Facebook/Instagram ads

These third parties operate under their own privacy and cookie policies. Lenzup has no control over how they store or use the data they collect.

5. Managing Cookies

You can control and manage cookies in several ways:

Browser settings: Most browsers allow you to block, delete, or be notified before a cookie is stored. See your browser's help documentation for instructions.
Opt-out tools: Use Google Analytics Opt-out, Facebook Off-Facebook Activity controls, or similar tools to disable optional cookies.
Cookie banner: When you first visit our website, you can choose to accept only essential cookies.

Please note that disabling certain cookies may affect the functionality of our website and web portal. The Lenzup mobile app will continue to function normally regardless of your browser cookie settings.

6. Changes to This Policy

We may update this Cookies Policy as we introduce new website features or in response to changes in applicable law. The "Last Updated" date at the top of this page reflects the most recent revision. Continued use of our website after changes are posted constitutes acceptance of the updated policy.

7. Contact Us

If you have questions about our use of cookies, please contact:

Email: privacy@paperlighttech.com
Company: Paperlight Tech, Bangalore, Karnataka, India